Waves has introduced by public broadcaster Prasar Bharati ,a brand-new over-the-top (OTT) streaming platform. It was created to appeal to a diverse spectrum of viewers around the country.Waves, marketed as ‘Family Entertainment Ki Nayi Lehar’, would be available in 12 languages, including Hindi, English, Marathi, Tamil, and Assamese, making it a multilingual service platform ideal for audiences in a variety of places.
Key features
Waves offers a diverse range of content, including 65 live TV channels, video-on-demand options, free-to-play games, and e-commerce services through agreements with ONDC, according to the business. It is available in Hindi, Marathi, Tamil, and Konkani, with a diverse content mix that includes information, education, and regional programming. Popular series like Ramayan and Mahabharat are accessible alongside newer releases like Fauji 2.0 and Kicking Balls.
Waves Offerings
- Live Channels
- The website gives users access to 65 live TV stations from various categories such as news, entertainment, regional programming, and more.
- On-demand
- Movies and series offered on the platform include Roll No. 52, starring Nagarjuna and Amala Akkineni, Fauji 2.0, and the blockbuster film Aarakshan.It would allow users to discover historical landmarks and national mythology using various graphics and ebooks.
- Live Events
- Waves has also added live events to its platform, including Prime Minister Narendra Modi’s Mann Ki Baat and religious events such as Ayodhya’s Prabhu Shriram Lalla Aarti.
- Games and shopping
Features of Platinum Plan ( Price: ₹999 per year)
- Users can access all of the platform’s content, including live TV stations, films, and exclusive series.
- They can stream simultaneously on up to four devices while maintaining Ultra HD (1080P) streaming quality.
- It supports offline downloading, radio access, and background playback.
- Users also receive a 10% discount on Video-on-Demand (TVOD) services.
Features of Diamond Plan (Price: ₹350 per year or ₹85 for three months or ₹30 per month)
- Users will have access to movies, live channels, and on-demand content in high definition (720P) streaming quality.
- They can connect up to two devices, and the package covers downloads, live TV, and radio channels.
Features of Gold Plan (Price: ₹350 per year or ₹85 for three months or ₹30 per month)
Users will have single-device access and can stream material in Standard Definition (480P) quality. This includes live television and radio.
Future Perspectives and Expansion
Waves, like the Digital India program, strives to bridge the digital gap by providing accessible information in rural areas. It intends to offer docudramas, historical documentaries, and regional programming to users around the country through strategic relationships with ministries and organisations. This varied and inclusive strategy establishes Waves as a competitive participant in India’s OTT industry.
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conclusion
WAVES’ repertory of content formats, language, genre, and reach is being expanded by live channels such as Doordarshan and Akashvani, as well as private channels in a variety of areas such as news, general entertainment, music, devotion, and sports.
Central government ministries and states are also collaborating with Prasar Bharati to co-develop and produce a variety of content, including docudramas, dramatised or fictionalised shows, and reality shows with entertainment value, as an effective vehicle for relevant messages.